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Slide 1 1 1 Marketing Team Transforming Data into Marketing Impact 1 1

Campaign Effectiveness

Measuring ad performance and ROI to optimize spending across campaigns.

Funnel Optimization

Improving landing pages and sales funnels for maximum conversion rates.

Multi-Touch Attribution

Tracking every customer interaction to understand each touchpoint's role in conversion.

Lead Scoring


Implementing scoring models to prioritize high-quality leads for the sales team.

ROI Analysis

Gain confidence in your marketing investments with clear ROI metrics and cost-benefit analyses. We equip marketing leaders with actionable insights that support budget optimization and executive decision-making.

Executive Insights Optimization

Guide leadership to focus on high-impact business questions. We align executives’ strategies with actionable, data-driven insights that connect marketing efforts to business growth.

Conversion Tracking

Bridge the data gaps between platforms like Facebook, Google, and your internal systems. We ensure seamless conversion tracking, providing accurate metrics to maximize ad effectiveness and reach.

User Tracking and Privacy Compliance

Stay ahead of evolving privacy regulations. Our solutions help you navigate tracking limitations, including Apple’s App Tracking Transparency, to maintain compliance and optimize data collection responsibly.

Data Accuracy and Transparency

Ensure trustworthy data by verifying ad agency-provided metrics. We provide transparent insights that address data discrepancies, giving you a clear view of your campaigns’ true performance.

Ad and CRM Data Integration

Connect your advertising and CRM data for complete visibility into the customer journey. Our integrations allow for precise targeting and a comprehensive view of funnel performance.

Multi-Touch Attribution Modeling

Understand the full scope of your customer’s journey with a multi-touch attribution model. Track every touchpoint to refine retargeting strategies and maximize marketing impact.

Automated Customer Engagement

Enhance customer experience with automated engagement, like cart abandonment triggers and key customer actions, to improve conversion rates with timely outreach.

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