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Why We're Launching Data 101 (And Why Most Companies Misunderstand Data)

Blog
February 16, 2026
1 min read
Why We're Launching Data 101 (And Why Most Companies Misunderstand Data)
data 101 seriesdata strategybusiness intelligenceleadershipanalytics

Six weeks. Six lessons. One goal: helping operators use data without hiring a data science department.

We’ve had the same conversation with hundreds of leaders and business operators.

It usually starts like this:

“We have a lot of data.”

“We know we should be more data-driven.”

“But honestly… we don’t know where to start.”

Then comes the quiet part:

“Is this really for companies like ours?”

Short answer: yes.

Long answer: especially for companies like yours.

Over the next six weeks, we’re publishing Data 101 for Business Leaders — a practical, operator-first guide to:

  • Moving from instinct to measurable insight
  • Escaping spreadsheet chaos
  • Designing dashboards that drive decisions
  • Automating intelligently (without AI hype)
  • Building a culture where data actually gets used

This is not a technical series.

It’s not about Python.
It’s not about machine learning.
It’s not about building a data lake for fun.

It’s about:

  • Making decisions faster
  • Removing arguments about numbers
  • Seeing patterns before competitors do
  • Turning reporting into advantage

Each week covers one core idea:

Week 1 — Why Data Matters
Week 2 — Understanding the Data Stack
Week 3 — Data Quality & Governance
Week 4 — Dashboards & KPIs That Work
Week 5 — From Reporting to Forecasting
Week 6 — Building a Data-Driven Culture

Each post:

  • Under 10 minutes
  • No mumba-jumba jargon
  • Built for operators

If you’ve ever said:
“We have the data, but we’re not using it well.”

This series is for you.

Week 1 drops Tuesday 2/17/2026!

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